Wouldn’t it be fun to read a book about how kids think using retro-like illustrations? What’s the big idea? is meant to get young children thinking about where ideas come from and how we learn to place value on them. Each page is composed of opposite thoughts/ actions that are very relatable to the actual lives of children. The illustrations are multicultural and the photo realistic settings are varied to help the reader identify with each situation. For added fun, key words in the text graphically represent what they mean. In addition, there’s a guide for parents and teachers with extended enriching activities.